'Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. If you don't want to be left behind, don't miss this innovative book that provides the new formula for selling success Ken Revenaugh, vice president, sales operations, Oakwood Temporary Housing The authors' groundbreaking research explains how the rules for selling have changed-and what to do about it. 'This is a must-read book for every sales professional. " The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery Dan James, former chief sales officer, DuPont You, and your organization, will be glad you did Professor Neil Rackham, author of SPIN Selling I have already noticed significant results and improvements' Amazon Reader Review
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'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. ' If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review They challenge them.Īny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. Their conclusion? The best salespeople don't just build relationships with customers.
Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
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